For Funeral Homes
The Families You Serve Are
Searching for Your Prices
33.5% of American families now compare funeral costs before making a decision. When they search for your funeral home and can't find pricing — they call the one that shows it. It takes 10 minutes to change that.
33.5%
of families now compare funeral prices (up from 8.3% in 2018)
82%
of consumers say transparent pricing increases trust
3.7x
more calls for funeral homes with visible pricing
18%
of US funeral homes post pricing online — be one of them
When Families Can't Find Your Prices,
They Find Someone Else's
The funeral industry is changing. Families who once walked in without asking about cost now research online first. The question isn't whether they'll compare — it's whether you'll be in the comparison.
Families Are Already Looking
Every month, thousands of families search for funeral home prices in their area. When they find your listing — and your pricing isn't there — they call the funeral home next door.
The FTC Is Moving Online
California already requires online pricing. The FTC is actively considering a nationwide mandate. Funeral homes that move first aren't scrambling — they're leading.
Trust Converts to Revenue
Families who see your pricing before they call are 3.7x more likely to arrange with you. They've already decided you're fair. The conversation starts with trust, not suspicion.
Stand Out From Competitors
In a city with 8 funeral homes, imagine being the only one with a Transparent Pricing badge. Families don't just notice — they remember. And they tell other families.
Three Steps. Ten Minutes. Done.
Enter Your Prices
Use our simple structured form to enter your General Price List — itemized, just like the FTC requires. Takes about 10 minutes.
10 min
We Verify & Publish
Our team reviews your submission for accuracy and publishes it to your listing and city comparison page.
24–48 hrs
Families Find You
Your pricing appears in search results, your directory listing, and city-level comparison pages. The calls start coming.
Ongoing
The Transparent Pricing Badge. Free.
Pricing transparency benefits everyone. That's why the badge program is free — today and always.
Transparent Pricing
Enter your General Price List through our structured form. We verify, publish, and start sending families your way.
Displayed on your listing, obituary pages, and city cost comparisons
- Enter your itemized pricing via a simple structured form
- "Transparent Pricing" badge on your listing and obituary pages
- Featured in city-level cost comparison pages
- Priority placement in directory search results
- Prices older than 12 months are flagged — keeping yours current builds trust
- Update your prices anytime from your dashboard
What Happens After You Add Your Pricing
Available Now
- Your pricing displayed on your funeral home listing
- Transparent Pricing badge on your profile and obituary pages
- Featured in city-level pricing comparison pages
- Priority placement in directory search results
- Families can compare your prices with nearby funeral homes
- Update your pricing anytime from your dashboard
Coming Soon: Pricing Analytics
Professional & Premium plansWe're building a pricing analytics dashboard so you can see exactly how families interact with your data. Available soon for Professional and Premium members.
- How many families viewed your pricing
- How your prices compare to local competitors
- Which services get the most attention
- Clicks to your website from pricing pages
We were nervous about posting our prices online. Within two months, we saw a 30% increase in first-call families mentioning they found us through our pricing page. They came in already trusting us.
Jennifer R.
Funeral Home Director, Florida
The FTC already requires you to share prices by phone.
Every funeral home in America must provide itemized pricing to anyone who calls. Posting pricing online isn't a risk — it's doing what you already do, but reaching the 67% of families who research online before they ever pick up the phone.
Common Questions About Pricing Transparency
10 Minutes. Free. More Families.
Families in your area are searching for funeral prices right now. Make sure they find yours.
Add Your Pricing — FreeNo credit card. No contract. Just transparency.