Give Every Family an Experience They'll Remember

Beautiful obituary pages, digital guestbooks, and online memorials. Free listings for funeral homes across the US & Canada.

Trusted by funeral homes across the US & Canada·Free to claim·No credit card required·Set up in 2 minutes

25,035+

Funeral Homes

130+

Obituaries Published

50

States + DC

Meet Who Passed On

A purpose-built platform for funeral homes. Publish obituaries families are proud to share, and give them a place to gather when it matters most.

Beautiful Obituary Pages

Themed, mobile-friendly, and shareable. Give every family a tribute worth keeping.

All-in-One Platform

Obituaries, memorials, flowers, analytics, and an embeddable widget — all in one place.

Set Up in Minutes

Claim your listing and we handle the rest. No developers, no contracts, no hassle.

Everything Your Funeral Home Needs

  • Beautiful, mobile-friendly obituary pages
  • AI obituary writer built into your dashboard
  • Online service RSVPs with daily headcount digests
  • Digital guestbook with photos and candles
  • Online memorials families keep coming back to
  • Embeddable widget for your existing website
  • Analytics on views, shares, and engagement
  • Custom branding with your logo and colors
  • Aftercare follow-ups for grieving families
New Feature

AI-Powered Obituary Writing — Built Into Your Dashboard

Help families write a beautiful, personalized obituary in minutes. Not a template. A real tribute — written by AI, guided by love.

AI Obituary Assistant
5/7

Who They Were

Personality traits:

Kind ×Devoted ×Funny ×+ Add

Special memory:

Every Sunday morning, he'd make pancakes for the whole family...

Write the Obituary →

Guided, Not Blank

A 7-step wizard asks the right questions. Families never face a blank page in their hardest moment.

AI Does the Writing

Our AI reads every answer and crafts a warm, personalized obituary. Not a template — a real tribute.

Ready in Under 10 Minutes

Less time helping write obituaries. More time serving families when they need you most.

6 Tone Styles

Traditional, warm personal, celebratory, faith-based, military tribute, or brief — the right voice for every family.

Unlimited for Every Claimed Listing

No per-use fees. AI obituary generations are included with your free listing.

Keepsake PDF

Families can download a beautiful, print-ready PDF keepsake with photo, tribute, and memorial QR code.

How It Works for Your Staff

1

Family starts the AI wizard from your obituary form

2

Guided questions capture their loved one's story

3

AI writes a personalized obituary in seconds

4

Staff reviews, edits, and publishes — families love you for it

New Feature

Online Service RSVPs — Know Exactly Who's Coming

Turn every obituary into a live guest list. Families RSVP in seconds — no account needed — and you get an accurate headcount before the doors open.

RSVP for Services

Let the family know if you plan to attend.

Funeral Service

Sat, June 14 · 11:00 AM · Hillside Chapel

Yes, attendingMaybeCan't make it
Party of2
Send RSVP
Today's RSVPs for John's service
62guests expected
across 24 RSVPs
  • Margaret DoyleParty of 4
  • The Whitfield familyParty of 6
  • Robert NguyenParty of 2

No Account. No App. No Friction.

Guests RSVP right from the obituary page in seconds — nothing to download, nothing to log into. Less friction means more replies and a far more accurate count.

Stop Guessing How Many Are Coming

Know the headcount before the doors open — order the right number of chairs, programs, parking, and catering. No more over-prep, no more scrambling.

A Daily Guest List, Delivered

Each afternoon, the family gets a clean email of exactly who's coming — and you're copied on every one. You look organized and on top of it, automatically.

Where Families Already Are

It lives on the same obituary page families share with everyone they know. The whole community sees it — nothing new to find, nothing extra to explain.

Every RSVP, Sorted for You

Your dashboard keeps a running guest list for each service — name, party size, and a note for the family. Print it for the staff and you're ready.

Turn On With One Switch — Free

Flip it on for a single obituary or your entire funeral home. It's included with your free listing. No add-on, no per-use fee, no contract.

From Obituary to Guest List in 4 Steps

1

Turn on RSVP for an obituary — or for every listing at once

2

Guests RSVP from the public obituary page, no login required

3

The family and your staff get a daily email of who's coming

4

See the full, sorted guest list anytime in your dashboard

Get Started in 3 Simple Steps

1

Find Your Funeral Home

Search our directory and claim your listing. Not listed yet? We'll add you.

2

Verify Your Business

Upload your business license. We approve most within 24 hours.

3

Start Helping Families

Publish obituaries, manage your profile, and give families an experience they'll love.

Frequently Asked Questions

How much does it cost?

Your listing is free. There are no contracts and no credit card required to get started.

Can I keep my existing website?

Absolutely. Use our embeddable widget to add obituaries to your current site with a single line of code.

How long does setup take?

Claim your listing in about 2 minutes. Verification usually takes less than 24 hours.

What if I need help?

We are here for you. Our team can make changes on your behalf — just ask.

Do I need technical skills?

Zero. If you can send an email, you can use Who Passed On.

How does the AI obituary writer work?

Our AI obituary assistant guides families through a simple wizard, asking thoughtful questions about their loved one. The AI then crafts a warm, personalized obituary in seconds — not a template, a real tribute. Staff can review and edit before publishing.

How do online service RSVPs work?

Turn on RSVP for any obituary and guests can let the family know they're coming — right on the public obituary page, with no account or app required. Each afternoon the family receives an email with the running headcount, and your funeral home is copied on every digest. You can also see the full guest list for each service anytime in your dashboard. It's included free with your listing.

Your Families Deserve the Best

Claim your free listing and give every family a tribute worth sharing.

Claim Your Free Listing

Free listings · No credit card · No contracts