Understanding Funeral Prices at Gunderson Funeral & Cremation Care
Your Consumer Rights and Available Information

Arranging a funeral can be both emotionally challenging and financially burdensome. Many people have little knowledge about the funeral industry, and in such difficult times, they may be vulnerable to being deceived or taken advantage of.

To protect consumers, Gunderson Funeral & Cremation Care is obligated to follow the guidelines outlined in the "Funeral Rule". Failure to comply with this rule could result in complaints being filed against the funeral home by the Federal Trade Commission.

The "Funeral Rule" was established in 1984 to ensure that all funeral homes, including Gunderson Funeral & Cremation Care, provide customers with clear and accurate information about the products and services they offer. This includes providing price details over the phone upon request.

As part of the "Funeral Rule," Gunderson Funeral & Cremation Care is required to offer a General Price List (GPL) to anyone who asks for it. This list includes various expenses related to funeral services, such as transportation to the cemetery in or around Dane County, as well as costs for viewing or visitation services.

Anyone who visits Gunderson Funeral & Cremation Care at 5203 Monona Drive in Madison, WI and asks about funeral arrangements is entitled to receive a free copy of the general price list. This applies to all individuals, regardless of whether they intend to purchase funeral services or not.