Reid's New Golden Gate Funeral Home

Offers Funeral Home Services in Racine, Wisconsin

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Reid's New Golden Gate Funeral Home

1910 Taylor Avenue
Racine, Wisconsin 53403

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Search Recent Obituaries

Mr. Larry Jeter Obituary, Racine, WI
Mr. Larry Jeter

Combined Services will be held on Saturday November 8 2025 at St. Francis Assisi Catholic Church 1937 N. Vel R. Phillips Avenue. The family of Mr. Lar...

Mr. Freddie Brown Obituary, Racine, WI
Mr. Freddie Brown

Beloved father brother uncle and friend Mr. Freddie L. Brown age 65 passed away on October 25 2025. Combined Services will be held on Friday November ...

Mr. Cory Christian Obituary, Racine, WI
Mr. Cory Christian

Age 34 who passed away on October 27 2025.Combined Services will be held on Saturday November 22 2025 at Bethel Tabernacle Church 5419 W. Hampton Aven...

Ms. Vivian Truss Obituary, Racine, WI
Ms. Vivian Truss

Ms. Vivian Truss age 53 peacefully passed away on October 20 2025. Combined Services will be held on Friday October 31 2025 in the Chapel of Reids New...

Mr. Alonzo Luckett Obituary, Racine, WI
Mr. Alonzo Luckett

Mr. Alonzo Luckett age 53 passed away on October 24 2025. Combined Services will be held at United Christian Church 5620 N. 38th Street. on Friday Nov...

Ms. Laverne CampbellRansom Obituary, Racine, WI
Ms. Laverne CampbellRansom

Mrs. Laverne G. CampbellRansom age 69 passed away on October 16 2025. Funeral Services will be held on Friday October 31 2025 at Wisconsin Memorial Pa...

Ms. Debbie Powell Obituary, Racine, WI
Ms. Debbie Powell

Combined Services will be held on Saturday November 8 2025 at Mt. Horeb Baptist Church 534 W. Center Street. Visitation from 1200 PM 100 PM. Funeral ...

Mr. Alex Patterson Obituary, Racine, WI
Mr. Alex Patterson

Combined Services will be held on Saturday November 15 2025 at Rock Hill Missionary Baptist Church 1200 W. Burleigh Street. Visitation from 1000 AM to...

Mr. Vincent Pierce Obituary, Racine, WI
Mr. Vincent Pierce

Combined Services will be held on Friday November 14 2025 at El Bethel COGIC 5401 W. Good Hope Road. Mr. Pierce will be remembered for his warm heart ...

Mr. Londell Mosley Obituary, Racine, WI
Mr. Londell Mosley

Combined Services will be held on Tuesday November 4 2025 at Holy Redeemer COGIC 3500 W. Mother Daniels Way. Visitation from 1000 AM 1100 AM. Funeral...

Mr. Dennis Pierce Ii Obituary, Racine, WI
Mr. Dennis Pierce Ii

Mr. Dennis E. Pierce II age 45 passed away on October 3 2025. Combined Services will be held on Friday October 24 2025 at Shiloh Missionary Baptist Ch...

Sr. Mr. Edward Allen Obituary, Racine, WI
Sr. Mr. Edward Allen

With heartfelt sorrow we announce the passing of Mr. Edward V. Allen Sr. age 58 who peacefully transitioned on October 13 2025. Combined Services in c...

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Understanding Funeral Prices at Reid's New Golden Gate Funeral Home
Your Consumer Rights and Available Information


Arranging a funeral can be both emotionally challenging and financially burdensome. Many people have little knowledge about the funeral industry, and in such difficult times, they may be vulnerable to being deceived or taken advantage of.

To protect consumers, Reid's New Golden Gate Funeral Home is obligated to follow the guidelines outlined in the "Funeral Rule". Failure to comply with this rule could result in complaints being filed against the funeral home by the Federal Trade Commission.

The "Funeral Rule" was established in 1984 to ensure that all funeral homes, including Reid's New Golden Gate Funeral Home, provide customers with clear and accurate information about the products and services they offer. This includes providing price details over the phone upon request.

As part of the "Funeral Rule," Reid's New Golden Gate Funeral Home is required to offer a General Price List (GPL) to anyone who asks for it. This list includes various expenses related to funeral services, such as transportation to the cemetery in or around Racine County, as well as costs for viewing or visitation services.

Anyone who visits Reid's New Golden Gate Funeral Home at 1910 Taylor Avenue in Racine, WI and asks about funeral arrangements is entitled to receive a free copy of the general price list. This applies to all individuals, regardless of whether they intend to purchase funeral services or not.

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