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Our trusted local florists in Madison, WI and surrounding area craft personalized arrangements with care, ensuring guaranteed hand delivery. Choose from a variety of heartfelt designs to express your sympathy.
Your gesture will create a lasting memory for families at Informed Choice Funeral & Cremation Alternatives.
local_florist Send Sympathy FlowersBrowse the latest Madison obituaries and memorial services handled by Informed Choice Funeral & Cremation Alternatives.
Masako Takayama passed away peacefully on November 8, 2025, with her family by her side. Born in Hokkaido, Japan in 1937, she and her sisters moved wi...
Ken Jensen, age 67, of Oregon, WI, passed away peacefully at home on December 19th, 2025, after an 8-month battle with pancreatic cancer. Born in 1958...
Mary Lou Galvin was born on November 24, 1948, in Oskaloosa, IA to parents Mabel Louise Galvin and James William Galvin. She died on January 4, 2026, ...
Marti passed away unexpectedly on November 8, 2025. She was born on November 23,1946 to Joseph and Matilda Lashock, in Darlington, WI. Marti attended ...
James Reimers, 68, of Deerfield, WI passed away on December 11th, 2025 at home with his wife, Melissa, by his side. He was born on December 17th, 1956...
Lawrence A. Parker MONONA- Luke Parker, age 76, entered into eternal life on Sunday, November 16, 2025. He was born in Appleton, Wisconsin, the son of...
MADISON –Christopher M. Kelley, age 65, of Madison, passed away on Saturday, November 29, while snow blowing. As a former City of Madison (COM) snowpl...
Timothy J. Smith, age 73, passed away peacefully on Wednesday, December 17, 2025, after a short illness. He was born on May 12, 1952, at Stoughton Hos...
"If roses grow in Heaven Lord pick a bunch for me. Place them in my mother’s arms and tell her they are from me. Tell her that I love and miss her and...
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Your Consumer Rights and Available Information
Arranging a funeral can be both emotionally challenging and financially burdensome. Many people have little knowledge about the funeral industry, and in such difficult times, they may be vulnerable to being deceived or taken advantage of.
To protect consumers, Informed Choice Funeral & Cremation Alternatives is obligated to follow the guidelines outlined in the "Funeral Rule". Failure to comply with this rule could result in complaints being filed against the funeral home by the Federal Trade Commission.
The "Funeral Rule" was established in 1984 to ensure that all funeral homes, including Informed Choice Funeral & Cremation Alternatives, provide customers with clear and accurate information about the products and services they offer. This includes providing price details over the phone upon request.
As part of the "Funeral Rule," Informed Choice Funeral & Cremation Alternatives is required to offer a General Price List (GPL) to anyone who asks for it. This list includes various expenses related to funeral services, such as transportation to the cemetery in or around Dane County, as well as costs for viewing or visitation services.
Anyone who visits Informed Choice Funeral & Cremation Alternatives at 3325 East Washington Avenue in Madison, WI and asks about funeral arrangements is entitled to receive a free copy of the general price list. This applies to all individuals, regardless of whether they intend to purchase funeral services or not.
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