Informed Choice Funeral & Cremation Alternatives

Offers Funeral Home Services in Madison, Wisconsin

Call (608) 249-6758 Send Sympathy Flowers with Care

Informed Choice Funeral & Cremation Alternatives

3325 East Washington Avenue
Madison, Wisconsin 53704

Flowers

GUARANTEED HAND DELIVERY
by a local florist

Our trusted local florists in Madison, WI and surrounding area craft personalized arrangements with care, ensuring guaranteed hand delivery. Choose from a variety of heartfelt designs to express your sympathy.

Your gesture will create a lasting memory for families at
Informed Choice Funeral & Cremation Alternatives.

🌼 Send Sympathy Flowers 🌼

Search Recent Obituaries

Diane Louise Kopan Obituary, Madison, WI
Diane Louise Kopan

Diane Louise Kopan passed away peacefully at UW Hospital, Madison, WI, in the late afternoon of October 4, 2025, surrounded by family members and a cl...

Martha P Salmon Obituary, Madison, WI
Martha P Salmon

Marti passed away unexpectedly on November 8, 2025. She was born on November 23,1946 to Joseph and Matilda Lashock, in Darlington, WI. Marti attended ...

Wanda L. Ashman Obituary, Madison, WI
Wanda L. Ashman

Informed Choice is assisting the family. Informed Choice Funeral & Cremation Alternatives 3325 E. Washington Ave. Madison (608) 249-6758 Please share ...

Theodore H. Johnson Obituary, Madison, WI
Theodore H. Johnson

Informed Choice is assisting the family. Informed Choice Funeral & Cremation Alternatives 3325 E. Washington Ave. Madison (608) 249-6758 Please share ...

Joann E. Haried Obituary, Madison, WI
Joann E. Haried

Joann Elaine (Brusegar) Haried, 82, passed away November 2nd, 2025 surrounded by family. Joann was born and raised in Stoughton, Wisconsin on November...

Jerry Lawson Obituary, Madison, WI
Jerry Lawson

A week after Jerry Lawson died on September 30, 2025, Tropical Storm Jerry had formed over the central Atlantic Ocean and was strengthening into a hur...

Jane Miller Obituary, Madison, WI
Jane Miller

The window of opportunity, to ask Jane a family ancestry question or to get one of her recipes, has officially closed. Jane M Miller, age 92, of Sun P...

Judy Ann Reis Obituary, Madison, WI
Judy Ann Reis

With heavy hearts, we share that Judy Ann Reis, age 83, passed away peacefully on October 14, 2025 in Sun Prairie, Wisconsin.Judy, the youngest of Ott...

Chandler L. Mckelvey Obituary, Madison, WI
Chandler L. Mckelvey

Chandler L. McKelvey, 110 South Henry Street, Madison, age 96, died at home on October 19, 2025. He is survived by sons Steven McKelvey (Barb Matz), N...

Virginia Beth Meharg Obituary, Madison, WI
Virginia Beth Meharg

With great sadness, the family of Virginia "Ginny" Meharg announces her passing on October 10, 2025, in Madison, Wisconsin.Born in Antigo, Wisconsin, ...

Connie M. Poole Bjerke Obituary, Madison, WI
Connie M. Poole Bjerke

Madison - Connie M (Poole) Bjerke died September 5th, 2025, at age 84. Her long arduous journey with Alzheimer's has ended.Connie was born July 24, 19...

Jerome Howard Scriver Obituary, Madison, WI
Jerome Howard Scriver

Surrounded by family, Jerome "Criss" Howard Scriver passed away at his home in Madison, Wisconsin, on September 19, 2025, just five days after celebra...

Remembering Local High School Alumni

Honor graduates from these nearby schools with our obituary search.

Grief Support Resources

Explore local and online resources:

Find support groups, counseling, and resources to help you through your grief journey.

Understanding Funeral Prices at Informed Choice Funeral & Cremation Alternatives
Your Consumer Rights and Available Information


Arranging a funeral can be both emotionally challenging and financially burdensome. Many people have little knowledge about the funeral industry, and in such difficult times, they may be vulnerable to being deceived or taken advantage of.

To protect consumers, Informed Choice Funeral & Cremation Alternatives is obligated to follow the guidelines outlined in the "Funeral Rule". Failure to comply with this rule could result in complaints being filed against the funeral home by the Federal Trade Commission.

The "Funeral Rule" was established in 1984 to ensure that all funeral homes, including Informed Choice Funeral & Cremation Alternatives, provide customers with clear and accurate information about the products and services they offer. This includes providing price details over the phone upon request.

As part of the "Funeral Rule," Informed Choice Funeral & Cremation Alternatives is required to offer a General Price List (GPL) to anyone who asks for it. This list includes various expenses related to funeral services, such as transportation to the cemetery in or around Dane County, as well as costs for viewing or visitation services.

Anyone who visits Informed Choice Funeral & Cremation Alternatives at 3325 East Washington Avenue in Madison, WI and asks about funeral arrangements is entitled to receive a free copy of the general price list. This applies to all individuals, regardless of whether they intend to purchase funeral services or not.

Are you the proud owner of Informed Choice Funeral & Cremation Alternatives  

Sign up for your free business account!